Kellogg’s Employee Volunteering – ‘Joy of Giving’ program – Oct 2023

On 12th & 13th Oct 2023, ‘Joy of Giving’ program was organised in 3 different locations namely: Delhi, Hyderabad & Sri City as part of employee volunteering in association with Annapoorna Trust.


On 13th October 2023, to promote the spirit of volunteering for a noble cause, the employees from Kellogg Company spent their time with the students from a school in Yamuna Basti in Delhi.


The employees travelled for more than 100 km from areas of Gurgaon, Delhi, Panipat, and Sonipat to participate in the event at the Basti School. A number of games, dance programmes, and an awareness session were arranged at the event. The children were then served Chocos of Hershey’s along with milk, which they relished to their heart’s content. SaiSure with milk was also served.

The employees had a rich experience spending quality time with the children. These children are from impoverished backgrounds with hardly any resources. They interacted with the children and clicked fun pictures with them. 

The Kellogg company, doing business as Kellogg’s, is a food manufacturing company and the world’s leading producer of cereal and convenience foods, including cookies, crackers, etc. Their purpose in India is to nourish India’s potential with its fortified grain-based cereals. Kellogg’s has been associated with Annapoorna Trust for the last two years in providing their flagship product, ‘Chocos,’ to children in rural areas.


In 2022, Sri Sathya Sai Annapoorna Trust, in collaboration with Kellogg’s, initiated the Morning Nutrition Program for Rural Students in Karnataka and Andhra Pradesh. A total of 5,128 students from both states benefitted from this program under the “Feeding Programme for underprivileged children.” This initiative is continuing in the present year, 2023-24 as well.


A big ‘thanks’ to Ms. Parna Dasgupta – Director of Regulatory Affairs at Kellogg’s India, Ms. Jareena Joseph – Corporate Communications Associate at Kellogg Company, and Ms. Chandrani Dutta – Regulatory Affairs Executive at Kellogg’s, for their continued support.

Ms. Shipra Chadha – Hon. Consultant, CSR Partner Alliances, spoke at the event about Annapoorna Morning Nutrition and its presence in 23 States and 5 Union Territories, benefiting over 3 million Government School-going Children across the country. She pointed out that the children are not only satisfied with filled stomachs by introducing morning nutrition, but their performance in academics and attentiveness have improved significantly, thus leading to higher attendance and lower dropout rates in schools.


On the same day, 13th October 2023, another set of employees visited an Annapoorna Morning Nutrition Beneficiary school in Gollavaripallem, Sricity in Andhra Pradesh, as part of ‘Joy of Giving’ program. As part of the event, an education awareness session and a drawing competition were arranged. The employees spent quality time with the children by interacting with them. The children were provided with goodies containing stationery items as a token of love from the employees.


Ms. Nirosha – Welfare Officer – HR Dept., Ms. Sharon Nishitha – Training and Capability – HR Dept., Ms. Ruthrapriya – Admin-HR Dept., Ms. Sridevi – OHC Paramedic, Mr. Sravan – Executive-Finance Dept., Mr. Bhupathi – Executive-Finance Dept., Mr. Murali – Executive-HR team, Mr. Marreiah – Security Officer, from Kellogg’s participated in the event. Mr. Yogendra – Executive-Operations represented Annapoorna Trust.

On 12th October 2023, Kellogg’s team visited a government school at Gachibowli, a suburb of Hyderabad in Telangana. Games were organized, and the employees participated by serving SaiSure Millet Multi Nutrient Health Mix to the children. They distributed stationery sets, and the event was concluded with Bathukamma, a traditional Telangana festival.


Setting a child on a proper course with good daily nutrition and the ability to attend and succeed in school is our collective social responsibility and one which will go a long way in nation-building. Our dream is to build a nation where no child goes to school hungry ever!

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