On 6th October 2023, nearly 50-60 employees participated in their LG Voluntary Social Campaign and celebrated the ‘Joy of Giving,’ by inviting the children of Delhi’s Gyan Shakti Vidyalaya to their LG office.
The event was organized and coordinated by Ms. Neeta Linz – General Manager at LG Electronics. Ms. Shipra Chadha – Hon. Consultant, CSR Partner Alliances, was present from Annapoorna Trust.
LG Electronics India Pvt. Ltd., is one of the most formidable brands in consumer electronics, home appliances, IT hardware, and mobile communications space. LG Electronics’ brand philosophy is making LIFE’s GOOD for people. Their CSR initiatives are aimed at creating a better environment for people by eradicating hunger, providing healthcare to underprivileged sections of society, and welfare of the armed forces and their dependents.
LG has been a great partner. In the present year 2023-24, they are working with Annapoorna Trust in providing morning nutrition to 25,802 children across 378 government schools in Chikkaballapur district in Karnataka, Palwal district in Haryana, and Ghaziabad, Noida, and Bijnor in Uttar Pradesh. Variants like SaiSure with milk and Ragi-based laddoos, biscuits, chikkis are provided to the children.
Recently, LG India launched ‘Life’s Good Nutrition Program,’ an initiative aimed at ensuring the well-being and proper nutrition of school-going children in government schools across the nation. In partnership with Annapoorna Trust and Akshaya Patra, this program is set to encompass an impressive 808 schools, benefiting over 59,202 children. This endeavour is intended to address the critical issue of childhood malnutrition and the overall cognitive and physical development of the nation’s future leaders. This event received extensive press coverage.
The employees intended to give a different experience for the school kids. They welcomed all the 120 children with garlands into their campus. A magic show was arranged to entertain them. This was followed by an elaborate lunch, which was specially cooked by the employees themselves. Muffins, Pizzas, noodles, kebabs, juices, and the list goes on. The employees and the children were given Ragi Jaggery laddoos by Annapoorna Trust. The children thoroughly enjoyed the yummy food. Post lunch, the children were given opportunities to put up a dance performance for which the employees from different departments had assembled in the cafeteria to encourage.
Ms. Shipra Chadha spoke about the Annapoorna Morning Nutrition Program and its presence in 23 States and 5 Union Territories, reaching across to over 3 million children. She also addressed the importance of morning nutrition and reiterated that filled stomachs would invariably help the children focus on their studies well. The ripple effects of this program are high attendance, lower dropout rates, improved health parameters, a marked increase in academic performance and attentiveness – and the list goes on. When we show love and care by providing breakfast every morning, it is more than food—it is a powerful message saying, ‘You matter. Your dreams matter.’
The employees further encouraged the children to study well, attain degrees, and come up well in life. They gifted the children with school bags, art and craft supplies, and stationery to all the children. They clicked a number of pictures along with the children and bid them farewell by giving them affectionate hugs.
With Annapoorna Morning Nutrition programme, we are not just fighting hunger; we are igniting confidence, fuelling dreams, and giving every young mind a shot at success. Because we believe that every child deserves a fair chance to shine, and it all begins with a nutritious breakfast.