Participation of Annapoorna Trust in Toyota Greater Bengaluru Bidadi Half Marathon 2024

The Toyota Greater Bengaluru Bidadi Half Marathon 2024, organized by Toyota Kirloskar Motor (TKM) in association with BIA (Bidadi Industries Association) Foundation on 24 March 2024 marked the first flagship event of its kind. Themed under ‘RUN FOR SAFETY & SUSTAINABILITY’, the marathon was aimed at fostering health consciousness, and responsible road usage to leave a lasting positive impact on the region’s social fabric.


This event was held at Bidadi and flagged off from scenic Jollywood Studio & Adventures and witnessed an overwhelming response from various segments of society, including local communities, employees, family members, and industries.

Sri Sathya Sai Annapoorna Trust’s activities were displayed on the stage at the event along with 4 other NGO partners.  In addition to this, SaiSure Millet (Ragi) Multi Nutrient Health Mix was served to nearly 2,000 participants. Almost 100 of them even had a second serving. They appreciated the taste and were keen to know the details of purchasing the product online.


Several runners at the Marathon visited the Annapoorna stall and were apprised about SaiSure health drink served to Government school children free of charge with the support of CSR, institutional partners, and individual donors across 25 states and 4 union territories. They were highly inspired and motivated to make a difference in the society where it mattered the most.

Annapoorna Trust was represented by Mr. Sushanth Karanth (National Manager – Corporate Communications), Mr. B. S. Sai Bhashkara (Relationship Manager), Mr. Anil Lingayat (Senior Executive Operations) and Mr. Venkateshwara Rao Bandaru (Hon. Consultant – CSR Relationship Manager).


The event witnessed around 3000 participants from diverse backgrounds, graced by the esteemed chief and distinguished guests – Dr. S Selva Kumar, IAS, Principal Secretary of Department of Commerce & Industries, Government of Karnataka, Dr. Avinash Menon Rajendran, IAS, Deputy Commissioner & District Magistrate of Ramanagara District, and Mrs. Geetanjali Kirloskar, Chairperson & Managing Director of Kirloskar Systems Pvt. Ltd. Joining as Guest of Honours were Mr. Karthik Reddy, IPS, Superintendent of Police for Ramanagara District, Mrs. Anju Bobby George, the former Indian Olympian, and Senior Vice President of the Athletics Federation of India and Mr. K Srinivas, Director of Factories, Boilers, Industrial Safety & Health, Government of Karnataka, along with the participation of senior officials from BIA and senior leaders from Toyota Kirloskar Motor.

The marathon not only celebrated physical endurance by inspiring individuals from all walks of life to push their boundaries but also promoted a safety and sustainability message involving all stakeholders including community members.


On behalf of Annapoorna Trust, we thank the organisers of the event – Mr. Murali Athmanathan (Vice President of Toyota Tsusho India Pvt. Ltd. and Secretary at Bidadi Industrial Association) and Mr. Sunil K. G. (Sales & Business Development Manager at Rochys Enterprises) in enabling us to drive the awareness of SaiSure Millet based food at the Marathon event.

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