“Thiyyani Utsavam” – Gulab Jamuns for 1 Lakh Children

This Diwali season, ITC Aashirvaad and Sri Sathya Sai Annapoorna Trust are collaborating to provide all of us an opportunity to participate in serving Gulab Jamuns to One Lakh rural school children across the states of Andhra Pradesh & Telangana. Annapoorna will implement on the ground. Attached is the video describing this wonderful project.


On this happy occasion, below is a message by Sadguru Sri Madhusudan Sai, Philanthropist, Humanitarian and Founder, Sri Sathya Sai Annapoorna Trust:


” Happiness doubles, when shared, whereas sorrows are halved. The best way to share our lives is to share our joys and sorrows as “One World One Family”, or “vasudhaiva kutumbakam”. This Diwali at Sri Sathya Sai Annapoorna Trust, we are sharing our sweet joy of the festival with One Lakh rural school children, many of who may not be able to celebrate the festival like us, and we are doing this with Aashirvaad Gulab Jamun Mix turned into sweet and delicious gulab jamuns which are nothing but our love for the children made tangible and tasty.


Join us in celebrating childhood during not just this Diwali, but all days of the year by providing morning nutrition to over One Million children across the country every day. After all, the sound of their satisfied bellies is more dear to us than the Diwali crackers!”


To participate, either give a missed call to +91-84639-84639, or click on the below link to send a text message on Whatsapp:




With every missed call or text message, Aashirvaad will contribute 5 Gulab Jamuns to the Trust. Kindly participate & become our certified “Ambassador of Joy” (you actually receive a certificate!). Below are more links related to this project:


Facebook Aashirvaad Post 1


Instagram 1



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