Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg’s, is a food manufacturing company and the world’s leading producer of cereal and convenience foods including cookies, crackers, etc. Kellogg’s began its journey in India by setting up a manufacturing plant in Maharashtra in 1994 and subsequently in Sri City in Andhra Pradesh in 2015.
Kellanova, is a company committed to nurturing better days for people and our planet. Kellogg’s CSR efforts such as ‘Bright Start’ provide fortified cereals and milk to children in need.
Kellanova has partnered with Annapoorna Trust since 2022 to support the Morning Nutrition program for rural students in Karnataka and Andhra Pradesh. In 2022, Kellanova and Annapoorna Trust initiated the Morning Nutrition program benefiting 5,128 students in rural areas. In 2023-24, Kellanova continued its collaboration, providing Morning Nutrition to 7,719 school children.
Location : Gowribidanur taluk in Karnataka and Satyavedu taluk in Andhra Pradesh
Variants served: SaiSure Malt Multi Nutrient Health Mix and Kellogg’s cereal with milk.
Year | No. of servings | No. of children benefited |
2022-23 | 12,24,124 | 5,128 |
2023-24 | 10,03,470 | 7,719 |
In 2024-25, the Morning Nutrition program continues in Gowribidanur taluk in Karnataka and Satyavedu taluk in Andhra Pradesh. This ongoing effort ensures that children in these rural areas receive essential nutritional support, contributing to their health, well-being, and educational outcomes.
This initiative underlines Kellanova’s ongoing commitment to providing nutritional support to school children in rural areas, ensuring they have access to essential meals for their well-being and educational success.
Service Initiatives
Ready mix food distribution to Govt. School children in Chikkaballapur district, 29th and 30th Dec 2021
Amid concern over the onslaught of the third wave of
SaiSure & Kellogg’s Project launch in Gowribidanur – Karnataka, June 6th 2022
Sri Sathya Sai Annapoorna Trust in collaboration with Kellogg’s has
SaiSure & Kellogg’s Project launch in Satyavedu – Andhra Pradesh, 20th July 2022
Sri Sathya Sai Annapoorna Trust in collaboration with Kellogg’s has
Morning Nutrition in Karnataka and Andhra Pradesh with Kellogg’s for 2023-24
Morning Nutrition was launched by Annapoorna Trust with Kellogg’s in
Launch of the Morning Nutrition program in Gowribidanur Taluks in collaboration with Kellanova
On June 14, 2024, the Sri Sathya Sai Annapoorna Trust