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SaiSure & Kellogg’s Project launch in Satyavedu – Andhra Pradesh, 20th July 2022

Sri Sathya Sai Annapoorna Trust in collaboration with Kellogg’s has initiated Morning Nutrition Program for Rural Students in Andhra Pradesh and Karnataka. A total of 5128 students from both the states will be benefited by this program under “Feeding Programme for under privileged children”.


The Kellogg company, popularly known as Kellogg’s, is a food manufacturing company and world’s leading producer of cereal and convenience foods including cookies, snacks, protein bars etc. With its presence worldwide, the company works with the vision of “A good and just world where people are not just fed but fulfilled.”


On 20th July 2022, the launch event took place in PV Puram Zilla Parishad High school in Satyavedu mandal of Tirupati district. The children in the school are served Morning Nutrition for all 6 days in a week. Kellogg’s with hot milk will be provided for 3 days a week. Each child will be served with 30 grams of Kellogg’s cereal with 15 grams of milk powder & 100 ml of water. Likewise, SaiSure multi nutrient health mix will be provided to children for the remaining 3 days of the week. Each child will be served 10 grams of SaiSure with 15 grams of milk powder & 100 ml of water. Total of 2600 children in 33 schools will be benefited by this project.


Dignitaries who were part of the launch in Satyavedu mandal were,

From Kellogg’s: Mr. Shekar Bhosale – Plant head, Mr. Hari Jayabalan – Senior HR manager, Mr. Suresh Babu – Senior EHS Safety manager, Mr. Ruthrapriya – Associate Admin & Mr. Mahesh – Team member.


From the Govt. : Mr. Koneti Adimulam – MLA Satyavedu, Mr. Ravi – MEO, Tahsildar & Mandal Praja Parishad president & local villagers as well.


From Annapoorna Trust: Mr. Santosh Allath – National manager, Mr. Surendra Babu – Andhra Pradesh co-ordinator, and Santosh Bagepalli, Manoj O R, Rajashekar & Yogendra – Operations team.



Mr. Surendra Babu – Andhra Pradesh co-ordinator said in his talk, “Sri Sathya Sai Annapoorna Trust has been at the forefront providing Morning Nutrition to needy rural govt. school children. Many children come to school on an empty stomach. They find it very difficult to focus on what the teacher teaches at the school while being hungry. So, they will not be able to fare well in studies. Eventually, they fail to excel in studies & parents direct their children to work as labourers.”


“To overcome this vicious cycle, under the guidance of Sadguru Madhusudan Sai, Sri Sathya Sai Annapoorna Trust has started serving these underprivileged children in the tribal area of Satyavedu. Kellogg’s India has come forward to support 2600 children in this mandal in collaboration with Annapoorna Trust. Children are served Kellogg’s chocos and also SaiSure multi nutrient health mix on alternate days. These two products Kellogg’s & SaiSure not only provide the required carbohydrates & proteins but more importantly cater to the micronutrients in particular, ensuring a healthy child. We urge the children to make use of this opportunity & also request teachers, parents & elders of the village to come forward to ensure children are benefited from this scheme.”


Mr. Hari Jayabalan – Senior HR manager at Kellogg’s factory in Satyavedu said, “Kellogg’s has collaborated with Annapoorna Trust in serving needy children in Satyavedu mandal. Previously we had also supported Satyavedu college catering to their infrastructure needs. Kellogg’s India is keen to ensure needy tribal children are benefited by this nutrition initiative.”


Annapoorna Trust looks forward for continued association with Kellogg’s India.

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