ITC Limited is an Indian conglomerate company headquartered in Kolkata. It has a diversified presence across industries such as FMCG, hotels, software, packaging, paperboards, specialty papers, and agribusiness. It is a global sustainability exemplar as the only company in the world of its size and diversity to be carbon, water, and solid waste recycling positive. In addition, its businesses have created a sustainable livelihood for more than 6 million people, a majority of whom represent the poorest in rural India. 

The core objective of ITC’s Corporate Social Responsibility is to generate livelihoods for marginalized communities not just for today but also for the future, through its Mission Sunehra Kal programme. The programme encompasses interventions in Water Stewardship, Social Forestry, Animal Husbandry, Sustainable Agriculture, Education, Skilling, Sanitation and Solid Waste Management, and Women Empowerment.

In October 2022, during the festival of Diwali, Annapoorna Trust collaborated with ITC Aashirvaad, to celebrate by sharing joy and festive cheer and served more than 1,00,000 rural government school children with gulab jamuns, across Andhra Pradesh and Telangana. The sweet served indeed made a visible difference by bringing smile and happiness to the rural children.


Service Initiatives