JC Penney India is one of the nation’s largest apparel, home, jewellery, and beauty merchandise retailers with a growing portfolio of private and national brands.

With a commitment to helping close the opportunity gap, JC Penney is passionate about providing students in under-resourced communities the tools for success. Through the volunteer spirit of its associates and strategic investment in the work of the nonprofit partners, JC Penney works to improve the communities.

The 'BEAT' (Bengaluru Engagement Action Team) program embodies JC Penney India’s philanthropic goals by partnering with NGOs to engage associates in impactful social activities.

In the fiscal year 2023-24, JC Penney India collaborated with Annapoorna Trust to support the Morning Nutrition program. This initiative provided SaiSure Malt Multi Nutrient Health Mix to 12,418 government school children across various districts in Karnataka, including Chikkaballapur, Kalaburagi, Udupi, Tumkur, Uttar Kannada, and Chikmagaluru.

Building on their commitment, JC Penney India has expanded their support in 2024-25 serving 73,260 government school children across Karnataka with SaiSure Millet (Ragi) Multi Nutrient Health Mix, supplemented with government-provided milk from July to November.

The Trust expresses deep appreciation for this collaboration in advancing such a noble cause.

Service Initiatives